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Our team of dedicated community managers share the big news of the community and eÿeka. Learn more and comment about the best creators, the new contests on eÿeka and what happens with your ideas after the end of the contests.

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Beechams Goes Natural!

By Pauline Gaudillat on December 06, 2019 14:27 Call for entries 0

Create a storyboard idea that cuts through the clutter in mobile for a new disruptive cough relief syrup!

In the past, to treat a cough, most of us were either firmly in the “medicated” camp, or in the “naturals” / home remedy camp. Today, not only are there more people who aspire to treat a cough with natural solutions, but there are more people who actively use both natural & medicated solutions.

Even if more people want to work in harmony with their body vs against it, they still want something that works. Unfortunately, many “naturals” brands don’t quite meet people’s expectations, and there is good reason. The “naturals” cough relief category isn’t subject to the same regulations, or burden of proof, as true medicated solutions, so it’s hard to know what to believe and what to buy. It’s a bit of a “shoppers beware” market with lots of trial, error, and patience required!

GSK’s Beechams Cold & Flu is launching a new natural Cough Syrup that really works! Can you help create a disruptive mobile first launch campaign that is as disruptive as the new syrup being launched?  

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Jury's Prize

  1. 4,000€
  2. 2,500€
  3. 500€

Share your idea before January 5th, 23:59 UTC.

Good Luck!

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Premium Natural Skin Care For Precious Babies

By Pauline Gaudillat on December 06, 2019 11:02 Call for entries 0

Redesign premium natural baby skin care range packaging structure and graphics to convince mums they are giving their precious babies the very best care!

When it comes to babies, parents are looking for the best products and they are willing to buy premium ones across breastfeeding, teething, drinking and eating to hygienic skin cleaning and protection, to make sure their babies have the best possible cares.

Our sponsor, a world class manufacturer and marketer of baby care products for several decades, is all about love, care, and nurturing: the emotional engagement is paramount! The brand aims to help parents in creating strong & healthy bonds between baby and parents and/or caregivers, but mostly moms.

However, the challenge is how to get the attention of mums: to demonstrate that the premium price point, premium quality of natural ingredients and product performance in activating baby’s own natural skin moisture protection, is matched with the presentation of packaging and claims at shelf. And this is where you step in! The brand needs you to create new premium packaging structure and graphic design that will convince mums of this new premium range is best for their precious babies. Are you in?

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Jury's Prize

  1. 1,250€
  2. 750€
  3. 500€

Share your idea before DEC 22nd, 23:59 UTC.

Good Luck!

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Meet our Creator of the Month - anaisbenchetrit!

By Pauline Gaudillat on December 03, 2019 00:00 Featured Authors 0

To close the year 2019 in the best possible way, we are pleased to introduce Anais Benchetrit as our Creator of the Month of December. This French creative soul joined eyeka in March this year and she already showed us how talented she is. It looks like she is a very positive person: "In every life we have some trouble, but when you worry you make it double" is her mantra... So let's know more about her!

Tell us a bit more about yourself (what have you done/worked/studied, where do you live, what do you like most about your country/city, what characterizes you the most and anything you feel comfortable sharing) …
I’m from Paris, left when I was 17 to study in London for 4 years and now, I’m back! I studied Materials Sciences and Design at university and I’m still studying but I kind of switch from a physical to a digital world. I’m currently studying Digital Innovation and its whole ecosystem to try to find my way in it. Despite the diversity of the projects I take part in, I’m always trying to implement a strong environmental and social impact.

How did you find out about eyeka?
Online surfing around design contest platforms. 

You joined eyeka earlier this year, and you’ve already won 2 prizes and 1 reward, awesome! How does it feel?
Actually, I was really surprised the first time and I still am each time. I’m not teaching you anything by saying that when you have an idea, thousands of people in the world probably think about the same thing at the same time. Winning those prices made me feel that my ideas stood out and it feels nice!

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?
First of all, I don’t participate to all contests, I try to focus on the one that inspire me. I start with a long ideation process where I just sit with a paper and pen and I sketch things, ideas, concepts, sometimes completely nonsense. Then I ask people around me what would they do if they had to make something for the brief and I make sure I don’t do them haha. It’s not that I think their ideas are bad ideas, it’s just that usually those spontaneous ideas are similar to a lot of people. Actually, a lot of those ideas are the ones I thought about in the first place, they belong to a common social imaginary. Then I choose 2 or 3 concepts, think about how to implement them and what value they promote to finally choose one and develop it fully. 

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?
Of course, I don’t feel like it’s problematic at all even though I’m really curious to know about the concept that won. That’s what I like about the contributors' club, sometimes I browse concepts and say to myself “That is genius”.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?
I’m not too sure yet. Probably save a part of it for the project I’m currently working on! It’s a secret..

If you had to describe eyeka in 3 words, what would they be?
Fun, Inventive, Stimulating

Finally, is there anything you would like to share with our creators (secret, tip…)?
I don't think I'm legitimate to give any advice yet but keep enjoying making :)

Thank you Anais! It's a pleasure to know more about you. Wish you all the best in your eyeka journey! :)

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MiraLAX Healthy2Go Campaign

By Pauline Gaudillat on November 28, 2019 11:15 Call for entries 0

Help Millennials conquer constipation before it hijacks their body & mind and holds them back.

We all know that getting adequate sleep, eating a balanced diet, and exercising are quintessential elements to living a healthy lifestyle. But did you know that pooping is also critically important to our overall health & well-being?   

While constipation does become more prevalent with age, it affects all age groups. Most people realize that constipation is linked to a hectic, unbalanced lifestyle, so they start by trying to change their habits … either by changing their diet, exercising more or by adding fiber. But this is hard to do over time, and it’s not always effective at relieving constipation! When the problem lingers, many older consumers seek advice from their doctor. Since MiraLAX is the #1 Doctor recommended OTC (over-the-counter) laxative in the USA, many try MiraLAX, an effective solution that works naturally with the water in your body.  

Millennials, however, are less likely than older generations to talk to their Doctor about constipation, so they tend to suffer more from constipation. MiraLAX wants to spread the good news about its effectiveness in online & offline communication channels so Millennials don’t miss out. Can you help?

Join the contest now!

Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Share your entry before DEC 10th, 23:59 UTC.

Good Luck!

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Supercharged premium dairy milk

By Pauline Gaudillat on November 08, 2019 12:11 Call for entries 0

Invent a new specialty natural dairy milk product that provides health, well-being or pure indulgence to Australian young families!

While drinking dairy milk was an important habit for decades, Australian young families are now consuming more and more specialty unflavored dairy milk. They are looking for more health, wellness or indulgence than their current dairy milk provides. Because consumers are still wanting an amazing taste and texture experience, some of these specialty milks offer this with greater mouthfeel, better texture and enjoyment. Specialty milks are healthier than regular milk, resulting in a better milk overall in both taste and gut health. 

That’s why today our sponsor, one of the top dairy processors in Australia, wants to create a brand of premium enhanced A2 (Jersey) milk products for young families that fit with their values and set the new standard in unflavored specialty milk. Should it be about ultimate health and wellbeing or pure indulgence, they need your help to identify the optimal product enhancements (ingredients, taste/texture effects, total consumption experience etc) to the natural A2 (Jersey) milk base and  design the branding claims and package to suit. Can you help?

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Jury's Prize

  1. 900€
  2. 450€

Submit your idea before November 15th, 06:59am UTC.
Good Luck!

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